FIG builds the sales infrastructure your team actually runs: the process, the scripts, the CRM, the training. Fractional sales leadership for B2B service businesses doing $1M to $20M.
Your revenue shouldn't depend on you being in every deal.
Why FIG?
Every fig species on earth is pollinated by exactly one species of wasp. One partner, evolved for that fig and no other. That's the model here. No recycled playbook, no template with your logo slapped on it. We build for your business or we don't build at all.
Sound Familiar?
You're the best salesperson in the company, which is exactly the problem. Deals stall when you're not in the room. The CRM is a graveyard. Your reps are dialing, but nobody can tell you what 'good' looks like because it's never been written down.
More effort won't fix that. Infrastructure will.
Our Services
For businesses running sales on memory and hustle. We build the full machine: your ICP, call scripts, CRM configuration, pipeline stages, SOPs, and rep training. You get a documented system your team can run on day one, and keep running after we leave.
A sales leader inside your business without the executive salary. Strategy, pipeline accountability, rep development, and hiring support, backed by the systems to make it stick. You get the CRO function. You skip the CRO payroll.
Your reps are making calls. Are they getting better? Structured coaching built on your actual calls, your actual pipeline, your actual numbers. Not motivational fluff. Reps who know what to say, why it works, and what to do when it doesn't.
We build it. Your team runs it.
Most consultants sell you a dependency. Advice on a retainer, insight by the hour, and nothing that survives the engagement. We build assets: scripts your reps use on Monday, SOPs your next hire trains on, a CRM that tells you the truth. When the work is done, the system is yours.
Some Companies We Work With
